Hi friend. I’m PJ.

How do I tell you all about myself and my writing career in just a few paragraphs? Hmmmm. Let’s find out.

The quick summary:

Over the last 26 years, I’ve scored big wins and massive revenue for major brands as a copywriter and content creator.

I’ve partnered with celebrities, pro athletes, politicians, CEOs, CMOs, creative directors, founders and leaders to create integrated and high-converting campaigns across the country.

A few things I write:

Fully integrated campaigns for B2B and B2C needs including: digital, search, social media content and videos, web and microsites, landing pages, sales letters, help content, blogging, ghostwriting, apps, video games, over 500 commercials for radio and TV, in-store, outdoor, brochures, collateral, direct mail, e-mail, print, press releases, newsletters, advertorials, interactive sales tools, vision statements, voice and tone guidelines, internal videos, events, experiential, strategic and marketing plans, and proposals

A few results:
• 9 regional Emmy awards
• #1 on ABC for a branded entertainment series
• 7 Super Bowl spots
• 300,000 views online and across 40 national outlets for Airstream
• 400% patient volumes increased after rebranding of Henry Ford West Bloomfield Hospital
• 66% sales increase over 28 quarters for Hungry Howie's along with 360% ROI on digital sales
• 25% growth in admissions for Western Michigan University
• 17% growth (including 2600% increased CTRs) for Valley Children's Hospital

Notable clients:
• GM (Cadillac, Chevy, GMC)
• Coke
• Mayo Clinic
• Whole Foods
• Blue Cross Blue Shield
• SAP
• Rocket Mortgage

My process:
• Listen
• Ask questions
• Think strategically
• Be clear, then clever
• Educate, entertain, inspire
• Increase revenue and exceed expectations

Lastly:

I love watching squirrels. They’re industrious. Totally present. Fearless. And creative as hell.

I think writers should aspire to be like squirrels.

Wait, just a little more:

While I’m grateful for my career accomplishments, I’m forever grateful for the people I’ve met along the way who have inspired me and helped me realize my full potential.

What am I searching for? Happy clients. Would you like to be one? I’m in.