Better Branding, Bigger Sales

Immy™ Smart Glasses need helped to emerge as the leader in the rapidly emerging AR/VR field. 

The problem? Google had just halted production of its much-hyped Google Glass product. Plus, there were many AR/VR players in the market, and few consumers were buying into the claims of disruptive technology. No one was getting “the wow.”

Immy, however, regarded its proprietary Natural Eye Optics™ to be a game-changer and able to deliver on the initial promise of the category. 

Unlike the early AR/VR “face bricks,” Immy Smart Glasses provided a large field of view, optical see-through and were comfortably wearable. But, most of all, by weighing only four ounces they looked more like glasses that naturally fit on one’s face. So, we capitalized on the look.

We developed a unique approach to launch and build the Immy brand. First, we used emotional imagery to convey the human impact of the visual experience.

Secondly, our creative approach transformed the brand by moving away from technical jargon and traditional photography to dramatic graphic treatments.

The end result was a visually dynamic execution that was enticing to both the target audience as well as anyone who would have an interest in seeing beyond the boundaries of the human imagination.