Increasing Growth to 16% for OCC

In the wake of COVID-19, Oakland Community College was concerned about declining admissions.

So, my team and I deployed a largely digital strategy to target their 18-35 year old demo since we knew a digital emphasis would give the college the biggest bang for its buck as well as allow us the most targeted messaging.

In just six months, we helped OCC to achieve 16% growth in admissions and guest student applications increased by 300 applications over the previous year.

Please view digital samples below consisting of banner ads, email and social posts.