17% Increase in Gross Revenue? The Rebranding of Valley Children’s Hospital

It’s an honor to write about the medical heroes who serve sick children. It’s an even bigger honor to meet and write about the kids themselves.

My work started with a rebrand of the hospital and culminated with many highlights, including:

An Emmy nomination in 2017 for outstanding achievement in a commercial single spot or campaign
Writing commercials and social videos with NFL quarterback Derek Carr
Crafting the brand’s new tagline “Futures Worth Fighting For”
Seeing the health system’s gross revenue increase 17% in the first six months of our rebrand launch. With a primary goal of increased awareness, the system experienced an increase of 10+ points in Stanislaus County, a key outreach area.
Regarding one of our digital campaigns, the ads had up to 26 times the click-through rate of previous ads

Below are samples of the various commercials, videos, digital, social, outdoor, educational and experiential content I wrote over the 5 years I worked with Valley Children’s.

Using the NFL’s leading quarterback Derek Carr, this spot highlighted the power of Valley Children’s Hospital and gave me an Emmy nomination.

I once again teamed up with pro-quarterback Derek Carr to make a social video highlighting Derek surprising a child with cancer.

This video highlights how Jayden, a child with a rare form of scoliosis, fights to overcome his disease with a unique technology.

This video series helps parents with sick kids to better understand the myths surrounding their child’s illness.

This video brought the hospital’s mascot, George the giraffe, to life and made him larger than life.

The commercial covered the complexity of maternal fetal medicine from a child’s point of view.